10 ways to drive new business with blogging

利用博客促进贸易的10个方法

Blogging is not simply a tool for computer whizz kids, it is an effective business tool that is used by an increasing numbers of corporate’s to drive new business.

博客并不只是一种工具，它已经成为了公司促进贸易的一种新的方法。

SEO部落（www.seo-tribe.com）将详细介绍利用博客来促进贸易的十种方法：

1. Community Building 建立社区

As you write on your specialist area you will start to build up a subscribed base of readers. These readers will no doubtably be your target audience, and will probably want to get in touch with you to talk about more things.

2. Competitive Positioning 增强竞争能力

If you had a minute to tell your customers how you are different, wouldn’t that be great. However, how do you buy a minute of their time. You will write useful articles in your blog! Show them good work, and they will want to know more about you.

3. Brand Building 品牌建立

You could pay thousands of pounds to put your brand in front of someone, but why not use the spare capacity in your team to build a blog, and get your branding for free.

4. Search Engine Marketing 搜索引擎营销（SEM）

Search Engine’s like Google continually spider the internet with automated robots that look for new and fresh content. This new information is being continually indexed by their system, and the more pages that get indexed by Google, the greater chances of your pages appearing on the search engine.

5. Industry Positioning 行业配置

In business, we really want to be dealing with industry experts. If you are an expert, tell the world on your blog. Just remember, finding experts isn’t easy, think about how long it took to build up your contacts.

6. Manage your reputation 建立声誉

Have you been misquoted? Is there a rumour about your business? Do you have a ways of dealing with any negative press? With a blog you do. This is a good way to manage your online reputation.

7. Building Relationships 建立关系

1-2-1 selling must be the most powerful medium, because there’s lots of interaction. On the web you can achieve this interaction by creating blogs that allow a 2 way communication using the ‘comment on article’ function.

8. Publicity 公共关系

You can now pay for publicity on the internet, which means you can guarantee traffic to your blog. All you need to do is post your best article, and your blog can be attracting visitors in days.

9. Viral Marketing 病毒性营销

Social media sites such as MySpace and Facebook, as well as social bookmarking sites like digg and delicious can produce incredible results. All you need to do is post a sucessuful press release t on these sites in the right areas. If a press release goes ‘viral’ your blog will get a surge in subscribers and possibly attract some very high quality customers.